For the second year running, the Town Council is providing free Christmas trees and holders to businesses.
It is working with the Stroud Chamber of Commerce to make sure the town looks festive this year.
The town centre will have a winter wonderland feel this Christmas, thanks to new lights.
The Town Council agreed to buy drop icicle lights to replace its outdated lights which are no longer suitable for use.
The lights cost £4,500 and will be funded by last year’s saving when the council did not put up lights as the existing ones were not fit for further use.
They will take less space to store and are easier to install and provide more lights than the outdated ones.
“We appreciate that the lights add to the atmosphere of the town and we are committed to supporting our local shops,” said Town Mayor Kevin Cranston.
“We were thrilled with traders’ great response to our tree scheme last year and we are keen to build up that partnership to ensure the town looks its best this Christmas.”
The free tree offer is open to businesses in suitable areas and is subject to availability. There will also be free tree iron holders on a first come first serve basis.
“This is a great opportunity for the town to pull together to ensure that Stroud is looking its best this Christmas and we make the town an attractive place for shoppers to visit,” Fiona Mills-Carlyon of Moonflower and chamber vice chair.